ActivePrime CleanData
Smart, Always-On Data Quality for Salesforce Starting at ~$6.944/hour.
AI-Driven Duplicate Detection
ActivePrime CleanData constantly monitors your Salesforce data for duplicates using AI-powered business rules. CleanData’s zero-code logic engine identifies, merges, or flags duplicates across standard and custom objects. If a duplicate can’t be automatically resolved, it’s flagged for manual review with clear match scores and merge recommendations.
Advanced Auto-Merge with Roll-Up Rules
Automatically merge duplicates with precision using advanced field-level roll-up logic. Merge decisions can be based on configurable criteria—such as keeping the value from the oldest record or one with the highest revenue. Address fields are treated as grouped values, ensuring consistent, complete address data.
No-Code Logic Engine
Segment, score, and resolve duplicates with a no-code interface that supports any Salesforce object. Rules can combine AND/OR conditions, Smart Fuzzy matching, and semantic field understanding to catch subtle variations in data like “Acme Inc.” vs. “Acme Ltd.”
Real-Time Duplicate Prevention
“Search Before Create” is natively embedded into the Salesforce UI to stop duplicates before they enter your CRM. As users input new data, CleanData shows real-time similarity scores and existing matching records to avoid duplication at the source.
7 Dimensions of Data Quality
Beyond duplicates, CleanData addresses: - Junk Data (e.g., “Mickey Mouse,” test values) - Incorrect Data (e.g., typos, invalid formats) - Missing Data (essential fields left blank) - Damaged Data (corrupt entries) - Misplaced Data (values in wrong fields) - Formatting Issues (e.g., inconsistent casing, address formats)
Configurable Auto-Fix
For high-confidence issues in Formatting, Junk, and Misplaced Data, CleanData can automatically fix them without user review. You control which fields are auto-fixed, and the results are fully auditable.
Persistent Audit Trail with Smart Undo
Every change—manual or automated—is logged with who, what, and when. CleanData’s Smart Undo can unmerge records and reassign child records to restore your data, even 30+ days after an action.
CleanImport: Smart File Deduplication
Upload and clean CSV files before importing them into Salesforce. CleanImport identifies duplicates between the file and your CRM, ensuring clean imports every time.
Native Salesforce Experience
CleanData’s user interface is embedded directly into Salesforce Lightning. It works within Salesforce where users already operate, no need to switch between systems.
Built for Enterprise Scale
Optimized for large volumes of data and frequent updates—ideal for high-change-rate environments like B2C, SaaS, and global enterprise orgs. CleanData operates through Heroku, minimizing impact on Salesforce API limits.
Region Availability
The available application locations for this add-on are shown below, and depend on whether the application is deployed to a Common Runtime region or Private Space. Learn More
| Region | Available |
|---|---|
| United States | Available |
| Europe | Available |
| Region | Available | Installable in Space |
|---|---|---|
| Dublin | ||
| Frankfurt | ||
| London | ||
| Montreal | ||
| Mumbai | ||
| Oregon | Available | |
| Singapore | ||
| Sydney | Available | |
| Tokyo | ||
| Virginia | Available |
Plans & Pricing
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- Number of Records