Marketing Connector

Synchronize Marketing data to Postgres, Amazon Redshift, or Kafka Starting at $99/mo.

Sync Marketing Data to Postgres or Kafka

Using Softtrends Marketing Connector, you can sync your Salesforce Marketing Cloud data extensions to Heroku Postgres and report against it, stream it to a Heroku Kafka Topic and perform streaming analytics, or create consumer analytics & marketing-driven applications…all using languages and frameworks supported by Heroku. Whether you leverage Postgres or Kafka, your marketing data can now become a first class citizen in your Heroku applications.

Sync Postgres data to Marketing Cloud

Softtrends Marketing Connector also allows you to Sync Postgres data to Marketing Cloud and run your marketing campaign using the synced data. When you add and update new records to Postgres, you can take advantage of the incremental sync option to sync only the newly added or updated records.

Sync Marketing Data to Amazon Redshift

Using Softtrends Marketing Connector, you can sync your Salesforce Marketing Cloud data extensions to Amazon Redshift for all your data warehouse operations. Helpful when you are trying to bring in data from Marketing Cloud to Interaction Studio data warehouse.

Sync Redshift data to Marketing Cloud

Softtrends Marketing Connector also allows you to Sync Amazon Redshift data to Marketing Cloud. This will help you sync Interaction Studio data warehouse data to Marketing Cloud and run your marketing campaign using the synced data. Incremental sync option is also available to sync only the newly added or updated records.

Add Marketing to your Heroku Data Lake

Ingesting Marketing data into your Heroku data lake allows you to gain new business insights, provide additional analytics to your users, and build new marketing-driven Heroku applications. Enhanced Business Intelligence solutions, dashboards and reports can incorporate this new marketing data and drive line of business productivity.

Uninterrupted Scheduled sync Option

Softtrends Marketing connector supports Scheduled sync option using a set of pre-defined sync schedule, or your own custom sync schedule. Custom sync scheduled can be set for the connector to sync at 1 minute to any time interval you set. Scheduled sync runs uninterrupted, and automatically recovers from any communication, and platform errors including Heroku mandatory Dyno restart.

Built-in Data Science features

Using Data science features, you can transform data type of selected fields during sync (e.g. a field with type ‘text’ in Postgres can be synced to Data Extension as field type ‘Email Address’), get email notification of individual records with incompatible data type resulting in sync failure, etc.

Region Availability

The available application locations for this add-on are shown below, and depend on whether the application is deployed to a Common Runtime region or Private Space. Learn More

  • Common Runtime
  • Private Spaces
Region Available
United States Available
Europe Available
Region Available Installable in Space
Virginia Available
Oregon Available
Frankfurt Available
Tokyo Available
Sydney Available
Dublin Available

Plans & Pricing

Need a larger plan? Let our customer success team help! Learn more.
    • Synchronized rows of Marketing Cloud data to Postgres
    • Synchronized rows of Marketing Cloud data to Kafka
    • Synchronize Postgres tables to Marketing Cloud Data Extensions
    • Sync between AWS Redshift and Marketing Cloud
    • Sync Between AWS Redshift and Postgres
    • Number of Marketing Data Extensions synced to Postgres or Redshift 2
    • Number of Marketing Data Extensions synced to Kafka 2
    • Publish synchronized Postgres data to Kafka
    • Publish synchronized Postgres data to Salesforce Wave
    • Ability to Schedule synchronization jobs
    • Includes Custom Activities Pack for Kafka
    • Includes Custom Activities Pack for Postgres
    • Available in Heroku Private & Shield Spaces
    • Installable in Heroku Private & Shield Spaces
    • API Available
    • Works with Multiple Business Units
    • Performance Booster Mode Supported
    • Synchronized rows of Marketing Cloud data to Postgres
    • Synchronized rows of Marketing Cloud data to Kafka
    • Synchronize Postgres tables to Marketing Cloud Data Extensions
    • Sync between AWS Redshift and Marketing Cloud
    • Sync Between AWS Redshift and Postgres
    • Number of Marketing Data Extensions synced to Postgres or Redshift 2
    • Number of Marketing Data Extensions synced to Kafka 2
    • Publish synchronized Postgres data to Kafka
    • Publish synchronized Postgres data to Salesforce Wave
    • Ability to Schedule synchronization jobs
    • Includes Custom Activities Pack for Kafka
    • Includes Custom Activities Pack for Postgres
    • Available in Heroku Private & Shield Spaces
    • Installable in Heroku Private & Shield Spaces
    • API Available
    • Works with Multiple Business Units
    • Performance Booster Mode Supported
    • Synchronized rows of Marketing Cloud data to Postgres
    • Synchronized rows of Marketing Cloud data to Kafka
    • Synchronize Postgres tables to Marketing Cloud Data Extensions
    • Sync between AWS Redshift and Marketing Cloud
    • Sync Between AWS Redshift and Postgres
    • Number of Marketing Data Extensions synced to Postgres or Redshift 2
    • Number of Marketing Data Extensions synced to Kafka 2
    • Publish synchronized Postgres data to Kafka
    • Publish synchronized Postgres data to Salesforce Wave
    • Ability to Schedule synchronization jobs
    • Includes Custom Activities Pack for Kafka
    • Includes Custom Activities Pack for Postgres
    • Available in Heroku Private & Shield Spaces
    • Installable in Heroku Private & Shield Spaces
    • API Available
    • Works with Multiple Business Units
    • Performance Booster Mode Supported No
    • Synchronized rows of Marketing Cloud data to Postgres
    • Synchronized rows of Marketing Cloud data to Kafka
    • Synchronize Postgres tables to Marketing Cloud Data Extensions
    • Sync between AWS Redshift and Marketing Cloud
    • Sync Between AWS Redshift and Postgres
    • Number of Marketing Data Extensions synced to Postgres or Redshift 2
    • Number of Marketing Data Extensions synced to Kafka
    • Publish synchronized Postgres data to Kafka
    • Publish synchronized Postgres data to Salesforce Wave
    • Ability to Schedule synchronization jobs
    • Includes Custom Activities Pack for Kafka
    • Includes Custom Activities Pack for Postgres
    • Available in Heroku Private & Shield Spaces
    • Installable in Heroku Private & Shield Spaces
    • API Available
    • Works with Multiple Business Units
    • Performance Booster Mode Supported
    • Synchronized rows of Marketing Cloud data to Postgres
    • Synchronized rows of Marketing Cloud data to Kafka
    • Synchronize Postgres tables to Marketing Cloud Data Extensions
    • Sync between AWS Redshift and Marketing Cloud
    • Sync Between AWS Redshift and Postgres
    • Number of Marketing Data Extensions synced to Postgres or Redshift 2
    • Number of Marketing Data Extensions synced to Kafka
    • Publish synchronized Postgres data to Kafka
    • Publish synchronized Postgres data to Salesforce Wave
    • Ability to Schedule synchronization jobs
    • Includes Custom Activities Pack for Kafka
    • Includes Custom Activities Pack for Postgres
    • Available in Heroku Private & Shield Spaces
    • Installable in Heroku Private & Shield Spaces
    • API Available
    • Works with Multiple Business Units
    • Performance Booster Mode Supported
    • Synchronized rows of Marketing Cloud data to Postgres
    • Synchronized rows of Marketing Cloud data to Kafka
    • Synchronize Postgres tables to Marketing Cloud Data Extensions
    • Sync between AWS Redshift and Marketing Cloud
    • Sync Between AWS Redshift and Postgres
    • Number of Marketing Data Extensions synced to Postgres or Redshift 10
    • Number of Marketing Data Extensions synced to Kafka 10
    • Publish synchronized Postgres data to Kafka
    • Publish synchronized Postgres data to Salesforce Wave
    • Ability to Schedule synchronization jobs
    • Includes Custom Activities Pack for Kafka
    • Includes Custom Activities Pack for Postgres
    • Available in Heroku Private & Shield Spaces
    • Installable in Heroku Private & Shield Spaces
    • API Available
    • Works with Multiple Business Units
    • Performance Booster Mode Supported No
    • Synchronized rows of Marketing Cloud data to Postgres
    • Synchronized rows of Marketing Cloud data to Kafka
    • Synchronize Postgres tables to Marketing Cloud Data Extensions
    • Sync between AWS Redshift and Marketing Cloud
    • Sync Between AWS Redshift and Postgres
    • Number of Marketing Data Extensions synced to Postgres or Redshift 25
    • Number of Marketing Data Extensions synced to Kafka 25
    • Publish synchronized Postgres data to Kafka
    • Publish synchronized Postgres data to Salesforce Wave
    • Ability to Schedule synchronization jobs
    • Includes Custom Activities Pack for Kafka
    • Includes Custom Activities Pack for Postgres
    • Available in Heroku Private & Shield Spaces
    • Installable in Heroku Private & Shield Spaces
    • API Available
    • Works with Multiple Business Units
    • Performance Booster Mode Supported No
    • Synchronized rows of Marketing Cloud data to Postgres
    • Synchronized rows of Marketing Cloud data to Kafka
    • Synchronize Postgres tables to Marketing Cloud Data Extensions
    • Sync between AWS Redshift and Marketing Cloud
    • Sync Between AWS Redshift and Postgres
    • Number of Marketing Data Extensions synced to Postgres or Redshift Unlimited
    • Number of Marketing Data Extensions synced to Kafka Unlimited
    • Publish synchronized Postgres data to Kafka
    • Publish synchronized Postgres data to Salesforce Wave
    • Ability to Schedule synchronization jobs
    • Includes Custom Activities Pack for Kafka
    • Includes Custom Activities Pack for Postgres
    • Available in Heroku Private & Shield Spaces
    • Installable in Heroku Private & Shield Spaces
    • API Available
    • Works with Multiple Business Units
    • Performance Booster Mode Supported No
    • Synchronized rows of Marketing Cloud data to Postgres
    • Synchronized rows of Marketing Cloud data to Kafka
    • Synchronize Postgres tables to Marketing Cloud Data Extensions
    • Sync between AWS Redshift and Marketing Cloud
    • Sync Between AWS Redshift and Postgres
    • Number of Marketing Data Extensions synced to Postgres or Redshift Unlimited
    • Number of Marketing Data Extensions synced to Kafka Unlimited
    • Publish synchronized Postgres data to Kafka
    • Publish synchronized Postgres data to Salesforce Wave
    • Ability to Schedule synchronization jobs
    • Includes Custom Activities Pack for Kafka
    • Includes Custom Activities Pack for Postgres
    • Available in Heroku Private & Shield Spaces
    • Installable in Heroku Private & Shield Spaces
    • API Available
    • Works with Multiple Business Units
    • Performance Booster Mode Supported Yes (On Request)
    • Synchronized rows of Marketing Cloud data to Postgres
    • Synchronized rows of Marketing Cloud data to Kafka
    • Synchronize Postgres tables to Marketing Cloud Data Extensions
    • Sync between AWS Redshift and Marketing Cloud
    • Sync Between AWS Redshift and Postgres
    • Number of Marketing Data Extensions synced to Postgres or Redshift 25
    • Number of Marketing Data Extensions synced to Kafka 0
    • Publish synchronized Postgres data to Kafka
    • Publish synchronized Postgres data to Salesforce Wave
    • Ability to Schedule synchronization jobs
    • Includes Custom Activities Pack for Kafka
    • Includes Custom Activities Pack for Postgres
    • Available in Heroku Private & Shield Spaces
    • Installable in Heroku Private & Shield Spaces
    • API Available
    • Works with Multiple Business Units
    • Performance Booster Mode Supported
    • Synchronized rows of Marketing Cloud data to Postgres
    • Synchronized rows of Marketing Cloud data to Kafka
    • Synchronize Postgres tables to Marketing Cloud Data Extensions
    • Sync between AWS Redshift and Marketing Cloud
    • Sync Between AWS Redshift and Postgres
    • Number of Marketing Data Extensions synced to Postgres or Redshift 25
    • Number of Marketing Data Extensions synced to Kafka 0
    • Publish synchronized Postgres data to Kafka
    • Publish synchronized Postgres data to Salesforce Wave
    • Ability to Schedule synchronization jobs
    • Includes Custom Activities Pack for Kafka
    • Includes Custom Activities Pack for Postgres
    • Available in Heroku Private & Shield Spaces
    • Installable in Heroku Private & Shield Spaces
    • API Available
    • Works with Multiple Business Units
    • Performance Booster Mode Supported Yes (On Request)
    • Synchronized rows of Marketing Cloud data to Postgres
    • Synchronized rows of Marketing Cloud data to Kafka
    • Synchronize Postgres tables to Marketing Cloud Data Extensions
    • Sync between AWS Redshift and Marketing Cloud
    • Sync Between AWS Redshift and Postgres
    • Number of Marketing Data Extensions synced to Postgres or Redshift Unlimited
    • Number of Marketing Data Extensions synced to Kafka Unlimited
    • Publish synchronized Postgres data to Kafka
    • Publish synchronized Postgres data to Salesforce Wave
    • Ability to Schedule synchronization jobs
    • Includes Custom Activities Pack for Kafka
    • Includes Custom Activities Pack for Postgres
    • Available in Heroku Private & Shield Spaces
    • Installable in Heroku Private & Shield Spaces
    • API Available
    • Works with Multiple Business Units
    • Performance Booster Mode Supported
    • Synchronized rows of Marketing Cloud data to Postgres
    • Synchronized rows of Marketing Cloud data to Kafka
    • Synchronize Postgres tables to Marketing Cloud Data Extensions
    • Sync between AWS Redshift and Marketing Cloud
    • Sync Between AWS Redshift and Postgres
    • Number of Marketing Data Extensions synced to Postgres or Redshift Unlimited
    • Number of Marketing Data Extensions synced to Kafka Unlimited
    • Publish synchronized Postgres data to Kafka
    • Publish synchronized Postgres data to Salesforce Wave
    • Ability to Schedule synchronization jobs
    • Includes Custom Activities Pack for Kafka
    • Includes Custom Activities Pack for Postgres
    • Available in Heroku Private & Shield Spaces
    • Installable in Heroku Private & Shield Spaces
    • API Available
    • Works with Multiple Business Units
    • Performance Booster Mode Supported Yes (On Request)
Install Marketing Connector
heroku addons:create mcconnect

To provision, copy the snippet into your CLI or use the install button above.

Marketing Connector Documentation