Synchronize Marketing data to Postgres, Amazon Redshift, or Kafka Starting at $99/mo.
Using Softtrends Marketing Connector, you can sync your Salesforce Marketing Cloud data extensions to Heroku Postgres and report against it, stream it to a Heroku Kafka Topic and perform streaming analytics, or create consumer analytics & marketing-driven applications…all using languages and frameworks supported by Heroku. Whether you leverage Postgres or Kafka, your marketing data can now become a first class citizen in your Heroku applications.
Softtrends Marketing Connector also allows you to Sync Postgres data to Marketing Cloud and run your marketing campaign using the synced data. When you add and update new records to Postgres, you can take advantage of the incremental sync option to sync only the newly added or updated records.
Using Softtrends Marketing Connector, you can sync your Salesforce Marketing Cloud data extensions to Amazon Redshift for all your data warehouse operations. Helpful when you are trying to bring in data from Marketing Cloud to Interaction Studio data warehouse.
Softtrends Marketing Connector also allows you to Sync Amazon Redshift data to Marketing Cloud. This will help you sync Interaction Studio data warehouse data to Marketing Cloud and run your marketing campaign using the synced data. Incremental sync option is also available to sync only the newly added or updated records.
Ingesting Marketing data into your Heroku data lake allows you to gain new business insights, provide additional analytics to your users, and build new marketing-driven Heroku applications. Enhanced Business Intelligence solutions, dashboards and reports can incorporate this new marketing data and drive line of business productivity.
Softtrends Marketing connector supports Scheduled sync option using a set of pre-defined sync schedule, or your own custom sync schedule. Custom sync scheduled can be set for the connector to sync at 1 minute to any time interval you set. Scheduled sync runs uninterrupted, and automatically recovers from any communication, and platform errors including Heroku mandatory Dyno restart.
Using Data science features, you can transform data type of selected fields during sync (e.g. a field with type ‘text’ in Postgres can be synced to Data Extension as field type ‘Email Address’), get email notification of individual records with incompatible data type resulting in sync failure, etc.
The available application locations for this add-on are shown below, and depend on whether the application is deployed to a Common Runtime region or Private Space. Learn More
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To provision, copy the snippet into your CLI or use the install button above.